|The Harvard Business Review had an interesting story today – a new study shows that waitresses who stand closer and relationship with their customers get bigger tips – more than 20% larger tips, to be exact!|
Now this isn't really an earth-shattering finding – makes perfect sense – but still the proven statistics are interesting. Standing closer to your customers, smiling, introducing yourself – all of these are forms of a well developed Emotional Intelligence (EQ) and demonstrate an ability to create instant rapport with others.
Here's what Harvard shared today:
|Waitresses can increase their tips 22.6% by standing |
0.6 meters closer to patrons (0.15 meters away versus 0.75 meters), according to Celine Jacob and Nicolas Gueguen of the University of Southern Brittany in France.
The researchers say close proximity is one of four nonverbal ways for waitresses to boost tips, the others being smiling broadly, touching customers briefly on the arm or shoulder, and squatting next to the table when introducing themselves.
Thursday, May 26, 2011
Sunday, May 15, 2011
2. Where people are spending time. With over 500 million active users on Facebook, most Web audiences are spending more time there than browsing company sites. Just be sure that’s true for your own demographic (e.g. Facebook is a nonstarter in Japan) and your own industry (most users still do not use Facebook for learning about b2b topics).
3. Easy to acquire. Clicking a “like” button on Facebook or “follow” button on Twitter is a lot easier than filling in the sign up form on a web page. So it’s no surprise that many companies find it easier to build a large following on social media platforms.
4. Virality. When your audience interacts with you on social media platforms, it is instantly visible to their own friends and contacts. This digital “word-of-mouth” can be one of the most powerful tools for reaching new audiences.
2. Own the data. Social media platforms are owned by the companies that run them, and, as such, they are the only ones holding all the data on your customers and your interactions with them. On your own website, you own all the data.
3. Targeting and personalization. Owning data and controlling design allow for much more targeted interaction with your customers than is possible on social media platforms. If you know which emails a customer in your database is clicking on, you can ensure her follow up emails, Web landing pages, and ecommerce experiences are much more suited to her particular interests.
4. Reach all your audience. Unlike Facebook, Twitter, or other services which might reach large segments of your customers, your own website is available to 100% of them. (That is, as long as your website has been optimized to work on a mobile phone.)
Sunday, April 10, 2011
Lessons from the Love MastersSometimes, understanding how love works feels more like rocket science than romance, especially when Cupid’s actions defy explanation and you feel like you need an advanced degree just to get farther than three dates with somebody new.
Happily, scientists at the Relationship Research Institute in Seattle have made it their job to rigorously study relationships of all types to help others understand what makes some of them successful — and what causes other relationships to fail. Using the RRI’s predictive research can help you make better decisions about dating.
The RRI was founded in 1998 by University of Washington psychologist Dr. John Gottman to serve a home base for his 35 years of research covering human relationships. Gottman is the author of many books, including The Relationship Cure: A 5 Step Guide to Strengthening Your Marriage, Family, and Friendships. After decades of studying various romantic couplings, Gottman used his findings to develop the “Sound Relationship House Theory,” which distills the behaviors he observed in couples who enjoyed satisfying, healthy relationships.
Bradley advises being on the lookout for the “four horsemen of the apocalypse” for daters:
- Stonewalling (shutting down communication)
Friendship and sharing
It sounds like a schmaltzy greeting card, but RRI studies show that the foundation of the successful relationship “house” is built on friendship and sharing both fondness and admiration for each other. “To maintain a healthy, happy relationship, couples of all types — whether they’re dating or married — should try to establish a close friendship and be willing to accept influences from each other,” Bradley says. And not simply because you’ll be spending a lot of time together, suggests Marla Martenson, a matchmaker and dating coach in Beverly Hills: “When you’re accepted for who you are and appreciated and respected, trust builds and the relationship flourishes.”
Using RRI’s research, look for these key elements in your interactions with your love interest:
- Each of you is genuinely interested each others’ day-to-day lives, dreams, goals, likes/dislikes, and so on.
- You ask each other open-ended questions, prompting for more information and details.
- You show signs of affection like smiling, laughing, touching, holding hands, etc.
Interacting positively is also a crucial component of any successful romance. “The masters of relationships show their fondness and admiration for one another, even when they disagree,” Bradley notes. “Our research shows that stable relationships have a 5-to-1 ratio between positive and negative communications.” And guess what — that includes fights! So when you and your partner aren’t seeing eye-to-eye on something, try:
- Approaching the conflict calmly and with empathy.
- Talking about your feelings, not the other person’s actions.
- Avoiding making accusations.
If there’s more negative than positive going on in your relationship, it’s time to bail. You don’t want to spend the rest of your life with someone who treats you this way. After all, notes Thomas Edwards, dating and lifestyle coach and founder of The Professional Wingman, “To maintain any relationship, both people have to put in the effort to make the other person feel safe, happy and most of all, loved.”
When applied, RRI’s predictive research can help you avoid bad relationships and build great ones. “Our research shows that both couples and individuals can learn the skills needed to build a sound, stable ‘relationship house,’” Bradley says. “Struggling singles searching for the right person can start to build these skills now — even without a partner. This will enable you to use these skills right from the start so that all potential relationships will automatically begin on the right track.”
Margot Carmichael Lester, a freelance writer based in North Carolina, also writes for Florida Weddings and Hemispheres and online for Monster.com, Elance.com and others.
Friday, February 25, 2011
Is it living in America with all its privileges, inalienable rights and opportunities? Is it inner liberation- from fear, doubt, anger, guilt, resentment, pride, image, prejudice, apathy and self-focus? Is freedom the sum of a thousand daily liberties we take for granted? Clean water & nourishing food? Voting?
Having a driver’s license or a passport and traveling freely? Enrolling in a personal development course, or college? Wearing a miniskirt or a yarmulke? Shifting religious beliefs, occupations or hair color? Saying No, or YES, and…Falling in love with WHO we choose, as often as we desire?
Half of the world has no idea what it means to live in choice.
How fortunate we are, I am.
Post a comment and share what freedoms you're grateful for today.
Tuesday, February 15, 2011
Sunday, January 30, 2011
In the course, students actually wrote their own stories and press releases and learned how to distribute them to media outlets and news wires. I am proud to report that 11 days after graduating, Jason McCormac (LV49 Leadership) had his first story published this week!
Jason has a pretty cool business. Myvipguy.com offers concierge party services to college students around the world, and anyone interested in how to get on the list and avoid the lines at Vegas' hottest night clubs.
In class, Jason wrote a "how to" piece on why Vegas is THE Spring Break Experience of a Lifetime. He got feedback from myself and others on edits, then used what he learned about key words and SEO and bam – StudentCity.com published his very first release (and referred to Jason as a "seasoned party pro" – pretty cool). The story has since been posted on various blogs about Spring Break and Tweeted about by dozens, expanding the reach of one simple story.
I am predicting student Georgia Alexis will have the next success to celebrate from "Be Your Own PR Agent." She is launching a new Greek dating website in February called "Fall for a Greek" and developed a strong editorial calendar in class as part of her PR launch campaign.
ChoiceCenter's next Be Your Own PR Agent course is April 9 - 10 in Las Vegas. For more info, click here.
Monday, January 10, 2011
The second and third weeks of January are the truth tellers for whether we'll be achieving those ever so popular New Year's resolutions. Does this sound familiar? Are you sleeping in instead of hitting the gym, throwing out the patch for a pack of cigarettes, and telling yourself next year will be a much better time to get started? Perhaps you're using the classic deflection technique and saying: "Those goals weren't that important to me anyway."
Why not resolve to break the cycle of failure this year and make 2011 your best ever. After 13 years of coaching people to live their dreams at ChoiceCenter, we've got "6 No Fail Tips for Achieving Your New Year’s Resolutions?” to share with you today.
And in case you don't read this entire blog, we'll mention the big secret upfront – the biggest mistake people make is failing to create a structured accountability system to stay on track. This simple step can mean the difference between creating the life you want and living in a perpetual ‘Groundhog Day’ of missed marks.
If you're ready to break the cycle and achieve your 2011 dreams, here's so sure-fire support:
Step 1: Visualize your Goal as if It’s Already Happened.
Most resolutions fail because they are trendy and fun, and people never connect them to the bigger picture vision for their life. For example, in order to get serious about losing weight and producing results, you first need to connect to what’s truly at stake with your goal. This happens when you clearly define the benefits a healthy lifestyle will bring to your quality of life. This might involve envisioning more years with your children and loved ones, less pain from back and body aches, greater mobility, or increased stamina during intimacy. Close your eyes and see yourself at your ideal weight, playing soccer with your kids, feeling confident in the bedroom, or living pain-free.
Step 2: Make a List of Action Steps to Achievement:
Brainstorm all the things that need to happen for you to realize your goal. If you’re opening a new business, write down actions such as: file incorporation papers; create a business plan; make a capital budget; apply for an SBA loan; build a website; lease office space, etc. Be very detailed. No step is too small when creating your roadmap to success.
Step 3: Assign Benchmark Dates to Your Actions:
Once your list is complete, show it to someone who is accomplished in that field. Be sure to choose someone with sustained success – a person who has quit drinking and stayed sober for 10 years, maintained a 50lb. weight loss for 5 years, or kept a business thriving in a challenging economy. Have this expert add actions that are missing, and support you in ranking them into an efficient, weekly “to accomplish” list. Transfer each week’s “to do’s” to your calendar. Set alarms in your phone to remind yourself when deadlines are approaching.
Step 4: Create Small Wins to Celebrate Often:
Most resolutions fail because we give up before we achieve the goal. No one wants to wait 6 months to celebrate elevating their credit score, or saving $2,500 for a vacation. The human psyche thrives on instant gratification, so give it what it’s craving! Celebrate with friends, family, kids and co-workers when you hit your weekly goals. Send out an email, post on your Facebook, write on your blog – “I joined the gym today!” “I scheduled my first date with an on-line match!” “I registered my domain name this afternoon.” Not only will you elevate your confidence in believing you can achieve your goals by sharing your short-term wins, but the feedback and encouragement you receive from others will inspire you to stay focused.
Step 5: Set-up a Reward System for Major Milestones:
In addition to celebrating small wins, create an incentive to look forward to when you hit major milestones. Reward yourself with a new outfit when you lose the first 10lbs. Buy custom running shoes when you complete 3 miles. Host an author’s reading party in your living room when you finish the first chapter of your novel. Creating a calendar of rewards provides incentives to drive your results.
Step 6: Find an Accountability Buddy or Hire a Personal Coach:
Remember the definition of insanity – doing the same thing over and over and expecting a different result. This is the tool most people have missed all their lives in keeping their resolutions. They don’t put into place a structured system to hold themselves accountable by creating a buddy or hiring a coach. This is simply the must-not-skip step for success. It’s like buying insurance to guarantee you will not fail.
If you can afford it, your best insurance policy is to hire a professional business or life coach. Just like a world-class athlete, you are hiring someone to challenge you to get outside your comfort zone and have you look deeply at what’s working and not working each week.
If a professional coach is too pricey (Coaches can run anywhere from $50 to $1500 an hour – although what price would you put on achieving your dreams?), create an Accountability Buddy – a friend or co-worker you trust to tell you the truth, not sell out when you’re slacking off, and celebrate your milestones like their own. Set up a weekly checkpoint meeting that you agree not to break. Come prepared with your goals list from the week prior. Celebrate what you accomplished and clear off what kept you from succeeding if you have missed marks. Share your game plan for course correction, if necessary, then declare what you will accomplish the next 7 days. Repeat until your goals are achieved.
Like an athlete, when you hire a life coach they support you in reviewing the game film of how you perform each week. Your coach can see things you can’t, and by suggesting small corrections, can improve your performance, leading you to achieve your resolutions once and for all.
So what action will you go take today to stay on track to achieve your New Year's resolutions? We've got one final tool to support you. We offer an annual free download of ChoiceCenter's 12-Month Review/Preview to coaching clients and Leadership students. For reading this blog all the way to the end ... we're sharing it with you too!
Corrine and Robyn