One of the things we're committed to at ChoiceCenter in 2011 is offering one and two-day courses that expand specific skill sets. We kicked this off in December 2010 with an Abundance and Prosperityworkshop on how to create your financial roadmap for this week, this month, this year and 2, 5, and 10 years out. We followed that with a class I wrote and delivered on January 15 and 16, 2011, called "Be Your Own PR Agent."
In the course, students actually wrote their own stories and press releases and learned how to distribute them to media outlets and news wires. I am proud to report that 11 days after graduating, Jason McCormac (LV49 Leadership) had his first story published this week!
Jason has a pretty cool business. Myvipguy.com offers concierge party services to college students around the world, and anyone interested in how to get on the list and avoid the lines at Vegas' hottest night clubs.
In class, Jason wrote a "how to" piece on why Vegas is THE Spring Break Experience of a Lifetime. He got feedback from myself and others on edits, then used what he learned about key words and SEO and bam – StudentCity.com published his very first release (and referred to Jason as a "seasoned party pro" – pretty cool). The story has since been posted on various blogs about Spring Break and Tweeted about by dozens, expanding the reach of one simple story.
I am predicting student Georgia Alexis will have the next success to celebrate from "Be Your Own PR Agent." She is launching a new Greek dating website in February called "Fall for a Greek" and developed a strong editorial calendar in class as part of her PR launch campaign.
ChoiceCenter's next Be Your Own PR Agent course is April 9 - 10 in Las Vegas. For more info, click here.
In the course, students actually wrote their own stories and press releases and learned how to distribute them to media outlets and news wires. I am proud to report that 11 days after graduating, Jason McCormac (LV49 Leadership) had his first story published this week!
Jason has a pretty cool business. Myvipguy.com offers concierge party services to college students around the world, and anyone interested in how to get on the list and avoid the lines at Vegas' hottest night clubs.
In class, Jason wrote a "how to" piece on why Vegas is THE Spring Break Experience of a Lifetime. He got feedback from myself and others on edits, then used what he learned about key words and SEO and bam – StudentCity.com published his very first release (and referred to Jason as a "seasoned party pro" – pretty cool). The story has since been posted on various blogs about Spring Break and Tweeted about by dozens, expanding the reach of one simple story.
I am predicting student Georgia Alexis will have the next success to celebrate from "Be Your Own PR Agent." She is launching a new Greek dating website in February called "Fall for a Greek" and developed a strong editorial calendar in class as part of her PR launch campaign.
ChoiceCenter's next Be Your Own PR Agent course is April 9 - 10 in Las Vegas. For more info, click here.
